(DOWNLOAD) "Political Marketing in the United States" by Jennifer LeesMarshment, Brian Conley & Kenneth Cosgrove # eBook PDF Kindle ePub Free
eBook details
- Title: Political Marketing in the United States
- Author : Jennifer LeesMarshment, Brian Conley & Kenneth Cosgrove
- Release Date : January 28, 2014
- Genre: Political Science,Books,Politics & Current Events,
- Pages : * pages
- Size : 7437 KB
Description
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
New and emerging trends in political marketing practice
Analysis of a broad range of political marketing aspects
Empirical examples as well as useful theoretical frameworks
Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.